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Learning Goal: I’m working on a management project and need support to help me learn.
3.1 Learning Outcomes:
Describe the 4E framework of digital marketing.
3.2 Action Required:
Chapter Name: Read Ch-3- “Digital Marketing: Online, Social, and Mobile” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
3.3 Test your Knowledge (Question):
Discussion Question #1: Using the components of the 4E framework, discuss how an entrepreneur marketing low-sugar candy might apply it to their marketing mix efforts.
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 3: Interactive learning Discussion)