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Maersk plans to launch the blockchain trade platform as an independent joint venture with ibm.

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Learning Goal: I’m working on a supply chain writing question and need an explanation and answer to help me learn.
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process. Maersk intends for stakeholders throughout the supply chain to utilize the platform, including its competitors. Blockchain, made famous through cryptocurrency, will power part of the project. Executives at Maersk believe that Blockchain technology can provide much needed transparency to the global supply chain. Maersk plans to launch the blockchain trade platform as an independent joint venture with IBM. The team at Maersk wonders if this joint venture is the right organization to operate the blockchain project.
Individual Assignment Questions
1. What is blockchain technology and how can it be tailored to suit the needs of this project ? You will need to do some research on this topic. (250-300 words)
2. What challenges will the project face from customers, regulators and other stakeholders? (250-300 words)

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