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Marketing

Read the topic on investing in foreign stocks in your text. This week you should

Read the topic on investing in foreign stocks in your text. This week you should purchase stock in at least two international companies. Again, please limit each purchase to a total of $50,000. Include it in the assignment detailed below.
In your portfolio value Excel spreadsheet, record the international stock purchases you made this week, adding them to your previous portfolio. With the addition of your international stocks, revalue your current stock portfolio. Remember to adjust the value of your previous stock purchases for their current market value. Calculate the percent changes in each stock’s value and the total change in your portfolio’s value before and after the addition of international stocks.
In a Word document, please submit a recap of your activity and address the Checklist items below. Be sure to include an analysis of your decisions explaining your stock choices in your notes. Attached the excel sheet below. Checklist:
Summarize your investment activity this week, analyzing your choices.
Describe the process of fundamental stock value analysis.
Discuss the concepts behind technical stock value analysis.
Explain the impact of dividends on stock values.
Calculate the value of the revised stock portfolio and the changes in the value of each security the portfolio holds.

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Marketing

Mini Marketing Project Compile a marketing proposal for a new gym opening in you

Mini Marketing Project
Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements.
Consider the following:
What information do you need to obtain from the client?
What challenges will you face while working with them?
How long of a marketing campaign will you run?
Who will you reach out to in your area to help promote the opening?
What kind of grand opening will you suggest the client have? A special event?
Will you have the client run promotions ahead of the opening?
The requirements below must be met for your paper to be accepted and graded:
1.Write a response between 750 – 1000 words for the body of the essay (The title page, abstract, conclusion and References section are not counted toward the word requirement.) (approximately 4-6 pages) using Microsoft Word in APA style.
2.Address all parts of the mini project fully.
3.Use font size 12 and 1” margins.
4.Use at least three references from outside the course material (You may use the academic resources included in the Week 8) one reference must be from EBSCOhost. The course textbook and lectures can be used, but are not counted toward the three-reference requirement.
5.References must come from sources such as, academic and scholarly journals and essays found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
6.Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. Provide citations everywhere information from the sources is used for foundational support and for validation of opinions.
7.Use the third person narrative and avoid the use of the first- and second-person narrative and terms such as; I, me, myself, you, your, yourself, we or us (or related form such as let’s (let us) or we’ll, we’ve (we will / we have) among others). This will prevent the author or other parties from becoming the subject matter and will maintain the focus of the paper on the central theme and subject matter found in the elements.
8.Be informational and avoid being conversational.

Categories
Marketing

Read the topic on investing in foreign stocks in your text. This week you should

Read the topic on investing in foreign stocks in your text. This week you should purchase stock in at least two international companies. Again, please limit each purchase to a total of $50,000. Include it in the assignment detailed below.
In your portfolio value Excel spreadsheet, record the international stock purchases you made this week, adding them to your previous portfolio. With the addition of your international stocks, revalue your current stock portfolio. Remember to adjust the value of your previous stock purchases for their current market value. Calculate the percent changes in each stock’s value and the total change in your portfolio’s value before and after the addition of international stocks.
In a Word document, please submit a recap of your activity and address the Checklist items below. Be sure to include an analysis of your decisions explaining your stock choices in your notes. Attached the excel sheet below.
Checklist:
Summarize your investment activity this week, analyzing your choices.
Describe the process of fundamental stock value analysis.
Discuss the concepts behind technical stock value analysis.
Explain the impact of dividends on stock values.
Calculate the value of the revised stock portfolio and the changes in the value of each security the portfolio holds.

Categories
Marketing

Think about some of the subcultures to which you belong. 1. Identify two or more

Think about some of the subcultures to which you belong.
1. Identify two or more subcultural groups to which you belong.
2. Describe how you identify with these subcultural groups and how those groups affect your consumption patterns.

Categories
Marketing

Mini Marketing Project Compile a marketing proposal for a new gym opening in you

Mini Marketing Project
Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements.
Consider the following:
What information do you need to obtain from the client?
What challenges will you face while working with them?
How long of a marketing campaign will you run?
Who will you reach out to in your area to help promote the opening?
What kind of grand opening will you suggest the client have? A special event?
Will you have the client run promotions ahead of the opening?
The requirements below must be met for your paper to be accepted and graded:
1.Write a response between 750 – 1000 words for the body of the essay (The title page, abstract, conclusion and References section are not counted toward the word requirement.) (approximately 4-6 pages) using Microsoft Word in APA style.
2.Address all parts of the mini project fully.
3.Use font size 12 and 1” margins.
4.Use at least three references from outside the course material (You may use the academic resources included in the Week 8) one reference must be from EBSCOhost. The course textbook and lectures can be used, but are not counted toward the three-reference requirement.
5.References must come from sources such as, academic and scholarly journals and essays found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
6.Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. Provide citations everywhere information from the sources is used for foundational support and for validation of opinions.
7.Use the third person narrative and avoid the use of the first- and second-person narrative and terms such as; I, me, myself, you, your, yourself, we or us (or related form such as let’s (let us) or we’ll, we’ve (we will / we have) among others). This will prevent the author or other parties from becoming the subject matter and will maintain the focus of the paper on the central theme and subject matter found in the elements.
8.Be informational and avoid being conversational.

Categories
Marketing

Think about some of the subcultures to which you belong. 1. Identify two or more

Think about some of the subcultures to which you belong.
1. Identify two or more subcultural groups to which you belong.
2. Describe how you identify with these subcultural groups and how those groups affect your consumption patterns.

Categories
Marketing

Of the two types of customer expectations, adequate performance expectations flu

Of the two types of customer expectations, adequate performance expectations fluctuate the most.
Describe a situation that would cause adequate expectations to increase, thereby narrowing the width of the zone of tolerance.
What might a firm do in this situation to achieve its satisfaction targets?
Support your post with scholarly RESEARCH on product performance expectations.

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Marketing

Create and market a new product. Provide details on how your product is superior

Create and market a new product. Provide details on how your product is superior to the competition’s product. Define and explain product positioning, market segmenting, target marketing, offerings such as price, product, and service, S.W.O.T., and the strategic planning process. Use those concepts in your product assessment. Also, discuss security, privacy, ethical, and legal issues related to the digital information world and marketing.
3 pages double spaced

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Marketing

What I need you to do is to complete the remaining points for the paper that I a

What I need you to do is to complete the remaining points for the paper that I am working on. The paper is based on a local organization (NOTE: I AM GOING TO SHARE THE NAME OF THE ORGANIZATION AND ALL THEIR DETAILS SO THAT YOU CAN BE FAMILIAR WITH THEM AND WHAT THEY DO), for which I need to identify, analyze, and design an advertising plan (I WILL ALSO SHARE AN EXAMPLE OF A FINISHED WORK SO THAT YOU CAN HAVE A GUIDE WHILE WORKING ON THIS. THE EXAMPLE, OF COURSE, WON’T BE ON THE SAME COMPANY BUT IT CAN BE A GOOD GUIDE FOR YOU TO SEE HOW A GOOD FINISHED WORK SHOULD LOOK LIKE).These are the 8 points I need to complete:
1. Executive Summary
2. The Problem/Background
3. Secondary Research
4. Research Insights
5. Strategy
6. Creative/Copy
7. Evaluation
8. Summary/Conclusion
Note: I have already completed 1, 2, and 5. I’ll share the document that I already started (with the already completed 3 previously mentioned points), so that you can continue working on it.
Scoring for the project will be as follows:
Component Name
Criteria Being Evaluated
Point Value
Professional Appearance
Is the content easy to read through? Are there spelling, formatting, or grammatical errors?
20
2 points off for every error
Content Present
Are all of the required pieces included?
30
5 points off for every required section not included. Note: Missing sections may also result in point deductions for content quality.
Content Quality
Does the research, strategy, proposed execution, and evaluation support the organization’s initial problem?
50
Scoring varies based on issue
Organization Score
The organization will evaluate your work on a scale of 1-10 based on their opinion of your work.
10 (Instructor will send a survey to organizations to complete)
Presentation
Teams should plan on presenting the problem, research, and proposed solution in a 10 minute (max) presentation. The presentation is worth 50 points total, but 10 points will be evaluated on how engaging you are as speakers, 30 points will be based on the content of your presentation, and 10 points will be based on whether the judges feel like your idea is feasible.
50
Total
160
Learning Outcomes Assessed: 1-4
Rubric
Client Project Report Rubric
CriteriaRatingsPts
Professional Appearance
20 ptsNo Errors
No spelling, formatting, or grammatical errors.
18 pts1 Error
16 pts2 Errors
14 pts3 Errors
12 pts4 Errors
10 pts5 Errors
8 pts6 Errors
8 pts7 Errors
6 pts8 Errors
4 pts9 Errors
2 pts10 Errors
0 ptsNo Marks
20 pts
Content Present
30 ptsAll Sections Present
25 pts1 Section Missing
20 pts2 Sections Missing
15 pts3 Sections Missing
10 pts4 Sections Missing
0 ptsNo Marks
30 pts
Content Quality
50 ptsAmazing
The research, strategy, proposed execution, and evaluation support the organization’s objective.
45 ptsGreat!
It’s missing a piece of the puzzle to earn a perfect score, but this is really great overall.
40 ptsIt’s So Close!
There are a couple areas that seem off, but overall, this is something to be proud of.
30 ptsA Little More Work To Do
The team should have spent a little more time refining the work.
10 ptsLots More Work To Do
The team needed to spend a lot more time pulling things together.
50 pts
Total Points: 100

Categories
Marketing

Consider the four (4) stages of the product life cycle (introductory, growth, ma

Consider the four (4) stages of the product life cycle (introductory, growth, maturity, and decline) for the Apple Inc. and:
Define your marketing objectives under each one of the four stages.
Explain how you will use the marketing mix to create your marketing strategy under each one of the four stages.
Discuss the level of competition under each stage as you develop your strategy.
Discuss how cultural context and location of the marketing strategy affects the product life cycle stages.
Ensure that you support your response with at least two (2) peer-reviewed sources plus the textbook. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.